We have a media that is corrupted by power, mostly by corporate power.
To go after your film is just a little tiny part of a big investment they're willing to make.
Dole is a company with deep deep pockets. I'm sure they're hiring the very best.
I think it would be a little bit naive if you think that you can take
a pop at a big multinational and expect to walk away without some
sort of fight on your hands.
It was beyond belief to think that that counld be done to a participant in a film festival.
I think that Dole succeded in planting doubt about the credibility of the story.
As a Swedish director and editor.
I take freedom of speech for granted.
Now I know that freedom of speech depends on what you want to say.
In 2009 I made a film about a lawsuit in Los Angeles
where Nicaraguan banana workers
challenged Dole's use of banned pesticides.
According to the workers, the poison made them sterile, and a host of other problems.
This is about the battle.
Hopefully, the penalty will wake their conscience.
Workers have waited for their rights for over a decade.
In November 2007, Los Angeles-based Court of Justice handed down a judgment :
Dole had acted deliberately wrong.
And was ordered to pay a substantial fee.
Leading to the judgment, I was hoping for better working conditions in banana plantations.
The Dole case, however, turned out to be was extremely frustrating.
Presentation of the film was anything but easy.
In early May 2009 we were expecting a premiere of the film "Bananas!*"
One morning, a big package arrived from the United States.
We published about the premiere on our website a couple of days earlier.
Our film participated in the
Los Angeles Film Festival's competition series.
Margarete.
We received a warning letter from Dole Food Company law firm.
Dear Mr. Gertten, Mrs. Jangaard, Mr. Simpson.
If we persisted, Dole would challenge us in the court of law.
A number of blatantly false and defamatory statements...
... facts concering our client, Dole Food Company
Our company has only four employees.
Dole employs over 75000 people in 90 countries,
their turnover is over seven billion dollars a year.
It's the world's largest fruit company.
"The movie about Dole is based on deception"
"and the banana workers lied."
The tone of the letter was very aggressive.
It was 200 pages of court documents and newspaper clippings.
And they haven't even see the movie !
What is this thing? We're attacked by the Dole?
We were sure that this was just a misunderstanding.
When they will see the movie, all will be fine.
"We urge you to stop immediately."
"... false and defamatory statementsabout our company"
"Otherwise, we will take legal action."
When the cease and desist letter came in from Dole I was also mentioned.
And, I guess in come way, I was kind of flattered.
It was, kind of, wow, ok, nice, I'm on the radar of Dole, that's really nice to see.
But my wife, really, brought me back to reality, and said
this is quite serious, you know, we could lose the house, a lot of thing could happen.
The same package was sent to the festival's sponsors.
David, the press agent of The Los Angeles Film Festival said
that if we want the film to be included in the competition category,
we needed to keep it quiet.
The organizers felt pressured We didn't get to talk to the press.
What happened was, Dole decided to go after everybody so they could stop the film.
And so, in doing so, they threatened everybody. They threatened me, they threatened the LA Film Festival,
by going to all of the major sponsors,
including the L.A. Times.
And I think it was important that we all had a united front, as we started to step towards the screening at the film festival.
I wanted to tell the whole world, but I didn't do it.
I didn't reveal everything when I was interviewed on Swedish TV.
I didn't speak about the letter,
or about the fact that maybe we won't be able to show the film.
I wrote a story about a documentary,
which competes int the Los Angeles Film Festival.
A few days later I received an e-mail message. A long e-mail message,
submitted by Dole's public relations office in Washington.
They said the film is based on errors and lies.
At the beginning I was scared. My first reaction was fear.
The situation was very uncomfortable.
I made a small story for a small local broadcaster.
How did Dole found about it? Do they have eyes everywhere?
Then I got annoyed.
The message seemed to be a hidden threat.
When I replied to the message, I received a call from Dole's lawyer.
"I have made it very clear to this producer, and to the L.A. Film festival."
"Given that, they're on notice as to the absolute inaccurate basis on wich they built this film,"
"and they're going forward with it : one, they're going to get sued,"
"and two, they're going to be exposed to punitive damages"
I asked Carter what that erroneous information was
that's the basis on which the film is built.
Then he tried to run over me and continued to exert pressure.
I became annoyed.
But you haven't seen the film. - The film is based on a sham, that's the point.
But have you seen the film? - I already told you, no Charlotte.
We didn't tell about the threats to anyone.
Dole self- initiated media furore.
Is that, therefore, the front page of? - Yes.
I told you yesterday that this will be a big deal.
This is a los angeles business journal home page.
Note Dole banana character.
The document creates Dole enemy hero, -.
While this is demonstrably forged a lawsuit facts.
The author of the story has not even seen the movie!
I wanted to tell the impact of pesticides on workers,.
But the dole managed to divert attention elsewhere.
Appeared in the new magazine articles and blog posts.
Dole was the main target of attacks by workers represented by juan dominguez.
He was made slippery Cuban born a cheap lawyer,.
Which tightened the beloved American companies.
Now, a naive Swedish film director made ??a konnasta hero!
It means that the Film Festival afraid.
They admitted it directly.
The President said very clearly.
Not to see the film in the competition category.
Is it, therefore, that.
That it is presented in a special presentation, or not at all?
So, he said. - It is all about?
That 's right. And the response time is five minutes.
Film Festival was informed that the matter has been discussed a lot.
The best way to proceed would be to remove the film competition series.
We have been driven into a corner, when we have to decide quickly.
Do we want to participate in the film festival in the first place or not.
Dole's lawyers have used us,.
Since we have not found a movie out of.
If we withdraw now, because we can not race series,.
Dole looks a winner, and I do not want to.
I became angry indeed. What an insult!
We have been working hard. This thing could destroy the film.
I think the film speaks clearly for itself,.
So it is easy to defend.
In this respect it is not a concern.
We do not know if I can no longer other than to cancel the participation of.
Prevents dolea summoning you to court.
Dole to draw a clear line as aggressive.
Most likely, you will be given a challenge, when you come to Los Angeles.
I would be surprised that that happened.
If I stay in Sweden, the film would be uncertain,.
But if you suggest a movie in Los Angeles,.
Up to Dole would be forced to admit that it is fair and balanced.
If the dole, however, sue me, I wanted everything on film.
So we hired Los Angeles for the film crew.
Hi, I'm Dave, and this is Jason.
I have an expensive law firm had just received a victory in court.
Now, the added sulfur found.
That dominguez was probably guilty of fraud.
Were based on anonymous testimony,.
That no supplier had not been able to check.
What if as soon as premiered a documentary.
Based on the central delusion?
Fredrik Gertten documents show.
Third world people,.
By multinational corporations exploit.
The problem is in the fact that Juan Dominguez and a group of Nicaraguan, -.
Among whom were lawyers, began a project that.
They want to play a role in dolesta. - Right.
Either you have seen the movie? - To admit that I have not.
Justice was denied access to public dominguez statements.
Thus, the press constantly demanded of me,.
Why can not I change the movie now that dominguez has unveiled a fraud.
I replied that the court proceedings were still pending,.
I do not believe the allegations.
Juan Dominguez has not sprayed insecticide on the workers.
Still, he made ??a villain now, which is infuriating.
Dole went as well as you, movies that Tom's attack.
Everything became personal.
It was no longer just a movie, only the target was you.
Dole took the heat off of themselves and CNY to you and your movie.
The film is detrimental to Dole,.
Since the law of the company's general manager admitted directly to the guilty.
Did not it ever occur to the aloittaisitte dbcp: the use of N,.
Until you were sure of the safety of?
Instead, you waited evidence of its dangers. - Yes came from.
At the beginning of the festival we still do not know.
The prospectus of film.
We were invited to an emergency meeting. Dole had sent a new letter.
This way? - Come after me.
We heard that the organizers could no longer defend the film.
I'll call you a spokesman. This is absurd.
The meeting just ended.
The fact is.
That the organizers are afraid of such a big court case.
That the entire organization would be in danger because of it.
For us, it was suggested that we could put parts of the movie.
The organizers are trying to gloss over the situation by suggesting,.
That we could gather together the money for it,.
Of returning the movie on the operating table, would you describe more,.
And would you do next year version, which should be a handsome reception.
This year, with a secluded ourselves by showing only clips.
Available options were not in the movie in terms of cost.
We could show the film next year and bring it to the distributor.
Or to just now breaking up and have the opportunity to debate.
Pr-side view, see it,.
That it would have told us to be afraid of difficulties Dole.
It is insane that the world's largest democracy.
Can not be shown as a movie.
Two weeks ago, the movie was good enough, and now.
What is this? - Intimidation tactics.
Dole sent the first letters of the festival organizers,.
But they had not abandoned the movie.
Then the Swedish ambassador, but the organizers held their ground.
Although solicitors withdrew.
And the Swedish Consulate withdrew their support,.
The organizers intend to ever put to film.
Now the dole has become more severe the inputs, and the organizers for getting scared.
Organizers have said the last word.
According to them, the film screenings are these two.
After this, none of the distribution company is not afraid to touch the film.
Now we need to decide how much risk you want to take tomorrow.
After all, just like you are in danger of being taken to court.
We decided to continue the fight.
We do not know yet, shown in the film.
Organizers constantly changing conditions,.
And the situation gets more and more absurd.
Venue changes to the suburbs.
Where? - UCLA's campus, far away from Westwood.
There is no bus transportation. I hope viewers will still be.
Or maybe not. - This makes the situation really awkward.
This is insane, bart.
Bart is still trying to negotiate with the organizers.
The film must be routed competition series.
In addition, prior to the presentation should be read Dole's vision of the film.
If we do not agree to the terms, the film's not going to.
Two hours before the world premiere.
The film will be shown. I just spoke with Down's.
He said that the film will be shown.
Yay, we are involved in!
Dawn said that handled this one.
At 17 05 - But there we are!
The organizers consider before the show floor, and I agreed to it.
They will consider more precise wording.
These go. Now we need to iron the shirt.
Dawn said that the organizers are standing behind us.
I replied that we must remain united.
This is a sad situation,.
But still a pretty good movie, and this hot topic.
The most important goal he had, that the film is shown.
I got a call just before the final text of entry into the theater.
The organizers had bowed to pressure Dole.
And right now, said that the banana workers lied.
The organizers of the letter is disgusting.
Among them, the main character is a villain. They have chosen the side, period.
Controversial points in only three. Is not compatible with the tone now.
They say the movie based on exploitation. - True.
It is a version of the Dole.
I tried not to read this, because I knew I get angry.
Is that michael carter? He is.
Dole lawyer michael carter alaisineen its premiere.
It is this gang has put pressure on us -.
Six weeks to withdraw the proposal.
Docs Film Festival.
The story is told almost always something controversial subject,.
As for war crimes, or corporate wrongdoing.
Document authors seek unto bad things.
I've seen a lot of documentaries,.
But this explosive premiere I have not experienced.
Is it? Good.
The fun that you have submitted your representative.
Welcome to the Los Angeles 15 Film Festival.
I am the dawn hudson, independent film director.
Welcome to watch bananas! Movie.
It offers independent film in Los Angeles Film Festival.
Both the director of Frederick the Gertten that comes here.
Want me to call me?
I'll read this later. - Read it first.
We talked about this. - No, read it first.
Do not presenting the movie? - Yes, but please read it first.
So I was told.
I have rarely seen anything so shocking.
Gettoonsa document was isolated exclusively,.
All sets are excluded.
It seems as if the audience were observed,.
When we read the text, which denies the whole document.
I felt ashamed indeed.
Los Angeles, the film industry and film festival on.
It was totally incomprehensible,.
That the festival attendees were treated that way.
You need to know,.
That the film 's credibility is called into question.
Judge cites the decision, in particular,.
That seen in the movie bound by the oath of the witnesses.
Lying and submitted false employment and health information.
This movie is not being told.
Therefore, it is clear that the reality of the movie.
Does not correspond to the reality seen in the courtroom.
We do not want to have to go right,.
So the movie will be shown outside the category of the competition.
This study, as a responsible documentary created.
And where it is not formed.
Organizers said the practice.
Eye-catching movie as a precedent.
Among them, the movie was not true and they do not believe in leaders.
The public is warned that it sees just crap.
Why should such a movie even presented to?
The situation was strange.
I heard later near the organizers of the borrower,.
That they really feared.
The organization in charge.
Fear of being right, and the collapse of its economy.
Challenge for the right to be touched by them personally.
They decided to defend their jobs instead of Frederick.
And now I present to you The director Fredrik Gertten.
Hello everyone, and sorry for this delay.
This has been a special time.
And a unique experience in my life.
I believe in democracy and freedom of expression.
I believe that a society can exist a balance between the various sounds.
Also, independent films are needed.
I like to talk after the movie.
Of life and the complexity of film-making,.
As well as the truth, in the courtroom as the movie when making.
Make yourself comfortable and enjoy.
Discharge the organizers of the speech was a lousy thing.
It works just like the dole wanted,.
So created a gap between the organizers and film -makers.
Practices connected to the discharge voice.
And the subsequent panel discussion with colleagues and legal counsel.
Seem to perpetrators.
They seem to be props, which would ensure that,.
That have not been attacked by the organizers.
The organizers action feels really strange.
They made a pariah of the director, not dolesta.
The festival is almost over, and we have not been a challenge.
Had all been plain intimidation?
Just before the trip home.
I heard Dole brought the organizers of the court's decision,.
That the organizers had to give up on Dole.
All my film of the correspondence, and other materials.
It seems that this is not over yet.
I returned to Sweden in early July.
I was quite tired out of Los Angeles after.
One night I search the web for children with a suitable holiday.
Then I received a call from Los Angeles.
A journalist asked me for my comments, -.
Since the dole had been summoned you to court.
That's what we were afraid of, had now taken place.
I called Bart, Margaret, publicist and legal counsel.
We began our first move to consider.
I am quite surprised to bring an action,.
Likewise, the selected law firm,.
Known as the defenders of freedom of speech.
I was at the computer three in the morning.
Then only the first phones and went to sleep.
Dole Foods to sue the Swedish filmmaker's right,.
As this film shows the company a twisted light.
Malmö in the director Fredrik Gertten has been summoned to court.
I think the movie bananas! Based on exploitation.
We have raised our actions,.
As Gertten the film is clearly the company and employees libelous.
Claims have been three.
Me, and Frederick the wg film has been summoned separately.
Why is all this? What Dole's strategy is?
Meko do we Dole target?
Or is there something else behind this?
We have become a part of our own in our film.
The film appeared in the forces trying to zap us now.
Have you thought to go against any?
It is impossible.
Dole calls for the film and its website to destruction,.
And for me, the ban never to talk about it.
Of course, I wonder how far this can lead to.
My family asked, can we lose our house.
I said, of course, that we can not, even though I did not know it for sure.
It is really strange,.
Thats a huge fruit company to sue a small Swedish firm to court.
It does not make sense.
So it has become. How does it feel?
Dole wants to prevent the presentation of the film.
We want to present it.
How does the movie now? - The Swedish premiere of 9 10,
Do you believe it? - Yes.
The challenge was on the shoulders of us toil nights through and through.
We could not perform any other film projects.
Fortunately, the insurance policy covers the legal proceedings,.
So the matter is handled by top lawyer.
I'm Dole just send us threatening letters.
I would have thought to take their story justice.
I never thought it would come to this.
I think they make it so, as it is for them a good public relations move.
The film is part of Dole's much larger pattern.
Dole wants to get rid of billions of dollars in court cases.
Those who are waiting for it because of the use of poison.
So this is a low-cost investment Dole.
Your movie attack on another is a small investment in.
Compared to the billions of dollars in judgments.
Dole intends to use this a lot of money.
It is an expensive law firm, and a lot of lawyers.
It makes it all possible. This is an investment in a larger container.
That's it. - This is depressing, I know.
My mood to go to a roller coaster ride.
Mostly I'm in a good mood,.
But things continued contemplation absorbs the forces.
That is what is meant, undermining your confidence.
You will be trying to watch out for what you say.
The aim is to get you and others to understand.
That large companies attacked worth to visit,.
As touching the hot potato gets himself into the fire.
Do not go by the feeling.
My situation was, of course, easier, -.
Since I do not have a challenge,.
But I still wanted to participate in my part.
Surely we have friends.
I was worried and I tried my best to help.
I found in the United States and kanadastakin suppliers,.
Which I hoped to infectious matter.
I sent them all the material, but they are not enthusiastic about.
Did you find fault in the way I presented the matter?
Did not I make it clear enough?
What else can you do as a newspaper to provide facts?
I have been a foreign correspondent.
Korea, Chile and South Africa.
I learned then to respect American suppliers.
Now, I figured, why do they tell the story of Dole's point of view only.
Why do not they dig deeper?
Most surprising was the media when writing,.
How you were seen as a charlatan and dole rights defenders.
The supplier should not swallow the story without checking.
Americans on the supplier is a shocking bit of curiosity.
They are not sufficiently skeptical.
These suppliers have failed in their work.
By making the case directly to the press release.
It is even more embarrasing than the festival activities.
Media has the power to corrupt, especially in the corporate world power.
It is a business owned and funded by advertising.
Media, advertising, financial and corporate influence are fully working days.
The fact is that the media is much more inclined to.
To leave the issue aside, if anybody says,.
That the writing will only ridicule.
The company says they deny everything -.
And iskevänsä the media attacked the house.
I know the big companies, which have threatened to hack advertising.
The Wall Street Journal or the New York Times,.
Because they do not like their style.
Investigative journalism does not go far as it was before.
Journalism itself is threatened.
Journalism is a sacred thing.
It is the only fish that is mentioned in the constitution.
Freedom of the press is guaranteed constitutional Appendices.
Journalism still does not work in the public interest.
Shooting the messenger is a common occurrence.
The most striking example is the year 1998,.
When Chiquita's home in the Cincinnati Enquirer published.
Published a history of the company include the unveiling of a great article.
It was discovered by exploitation of the workers, allegations of drug smuggling,.
Pollution of the environment, no matter what, and all based on facts.
Chiquita, however, had a strong back, when it was discovered,.
That one of its journalists had hacked into the message system.
The Enquirer denied then the whole series of articles,.
A little bit like Film banned you.
Reporters were fired,.
And the NY Times, Chiquita oversaw the delivery of the decade.
The magazine also paid Chiquita less than 15 million dollars.
Write a story about it does not exist, -.
For the Cincinnati Enquirer agreed to destroy it completely.
We downloaded it, however, the overall recovery.
So here it is. A little later it was destroyed.
The case of an American journalist focus areas in our shameful.
Very few people would dispute the veracity of the story, except for Chiquita.
Thing would have won the Pulitzer, but. So is then fermented.
We ask for forgiveness Chiquita.
Cincinnati journalists say about the same story as me.
Their careers were destroyed.
I was greeted by Chiquita akin bigger company.
In Finland, our case got a lot of attention.
Sweden dolella not have the same power of the press,.
So here in a big American company is the Swedish director's bouquet.
The fact that a large American multi-national company.
Suing a small Swedish film-maker,.
Aroused my curiosity, because this is a David and Goliath battle.
Following the publication of the story only took an hour or two,.
So I got an email the office of public relations.
It was asked if I would like to communicate with Dole attorney.
It seems, therefore, be read across the pond in the back of Swedish. Another
They had found time for a little story time in a small on-line journal.
I called the sender, and soon I was already in contact with legal counsel.
Then I started to think about how strange was,.
To be contacted by a public relations agency,.
Sending e-mail and I'll call you and we are very friendly.
They held the phone to me at this Los Angeles huippujuristille.
This person called and spoke to exactly half an hour.
Realized well that the customer had paid him half an hour.
Then I realized how hard the pressure of the Dole.
It is investing big money in order to maintain you properly.
I do not think I'm the only supplier that we have been contacted.
Good Bernt! I am writing on behalf of Dole Food Company.
Fredrik Gertten the film is revealed to be a lie.
The film portrays Juan Dominguez hero.
In fact, he has an extensive fraud in the back of the brain.
If you write more about, please feel free to contact me.
Dole to invest big money for this story.
The public relations office to contact suppliers around the world.
Gibraltar is a washington prominent public relations offices.
It is located in the heart of the city close to the White House.
It is difficult to know what makes a gibraltar or who those customers are, -.
Since it does not need to tell it.
John Procter worked for the Coalition Provisional Authority in Iraq,.
With the United States set up after the overthrow of Saddam Hussein.
He has been creating strategies to sell the war in Iraq.
Part of the strategy was to attack the anti-war attack.
And blacken their reputation.
Did you look at any of the washington significant public relations agency, -.
In the teeming former politicians, civil servants and the CIA people,.
And now more and more suppliers.
It is easier to manage a bad conscience than a bad reputation.
After working for 16 years in the Financial Times.
I was lured into a number of other suppliers like public relations industry.
So I changed the camp.
Now I speak on behalf of businesses, -.
Which is taken before the hostility.
It's no wonder that there is talk of going to the side of evil.
We live in a time.
That leading companies are extremely accurate reputations.
They know that for decades built a reputation.
Can be destroyed in an instant.
So when a company feels threatened,.
It is trying to divert attention from the real story.
Provides a pile of alternative good information,.
Or it may be trying to discredit critics.
It is, therefore, tells reporters how its reputation threatens to.
One of the notorious Swedish film-maker,.
Which represents deceit conferred by a lawyer.
Supplier of the exclusive right, and all the necessary background information,.
As long as the story notes into circulation.
This is a los angeles business journal home page.
Note Dole banana.
The document makes the Dole enemy hero,.
Although this is a fabricated facts.
The author has not even seen the movie!
The most important thing is to get its own version of the public first.
And to surround it with adhesive story.
It may be other suppliers to see the same point of view.
If I get frederick is the bad guy, the story of the first leaves,.
And I get to talk to people about my story will live on.
Swedish documentary filmmaker went to Nicaragua.
And made ??a film of pesticide effects on health workers.
Thing just was not true.
For the men had a lawyer to recruit.
This lawyer was something hampaankolossa dolea against.
So he recruited employees to lie,.
That they had lost their health.
Documentaries in the fraud was revealed by the film is completed.
He still wants to make films. - Of course, he is an artist.
My advice is.
That he might want to add the movie dolea satisfactory period,.
Where the recruiter will be revealed villain.
That's a great solution. Why not contact supervisor.
I'm not saying that your version would have been enough column space.
On the other side is only improved relations with the leaves as you,.
And the public relations office would be stupid not to use the relationship advantage.
I realize the huge machinery of fighting against.
Which uses a strategy of intimidation, -.
Media Control, public relations gimmicks and the Ugly extracts.
Lobbying and public relations agencies offer a wide range of services.
One form of service is.
Sneak the experts opinion articles in newspapers.
Public relations agencies are working special letter to the editor writers.
Then, from think tanks or universities looking for someone.
Which is enough for the name, and he will sign a thing.
Finally, the article introduced through the newspaper.
I was able to hit a bonanza.
It's not pretty to pursue a career studying,.
What is of interest to the media,.
And then to turn against it.
Here it is.
UCLA's media legislation, the head nurse.
I was surprised to actually David Ginsburg 's opinion to the counterparty.
Ginsburg is a member of the Copyright Association,.
Which I chair, before yourself.
Members are primarily of the defense lawyers,.
Representing the filmmakers just such a dispute cases.
Why not, therefore, sought the opinion of him?
Ginsburg has made a summary of the movie,.
Where is he actually agrees with Dole 's view.
Movie perspectives falsehood.
One piece is startling.
Ginsburg compares the document.
After the Second World War propaganda film.
A classic example for this movie is.
He, therefore, refers to your movie.
It is the Nazi anti-Semitic movie der ewige jude.
Ginsburg, therefore, to combine your movie propaganda film,.
Who tried to justify the Holocaust.
In one scene shown first swarm of rats in sewers,.
And since then, a number of Jews in a congested street.
This is a Judas - like madness!
Ginsburg was enlisted by offering words of my mouth and the payment in your hand.
Because he is known as a defender of film-makers,.
His words carry weight when he bites one of their own.
This is really depressing.
Money talks, and apparently also on the internet.
I noticed that the dole had bought my name on Google.
When I did a search by my name, next to the fire Dole ad.
Facts and dolesta dbcp to.
Even the movie trailer link next to the Dole.
Online articles appeared after the aggressive comments.
Can fake grass-roots online comments when you buy?
It is clear that the strategic communications of people.
Appearing in the virtual world of bogus identities.
In order to draw attention to the questions you want.
Company may hire dozens of people to present the brand supporters.
Such an artificial grass-roots campaign.
Called the astroturffaukseksi, which is against the rules.
As the authors are not really excited about this.
And may not be aware of it, just keeps saying mechanical opinions,.
Things really aware of the often recognize us quickly.
Strategic communication, now people are hired,.
With no traditional communications background.
They come from intelligence services, the field of psychology companies.
Or human behavior intended to modify the fields,.
Which have so far worked in silence.
Communications is beginning to blur boundaries,.
For these people provide different from traditional solutions.
For example, black painted man trying to be the case.
Look for ways to drive a wedge between him and his support network between.
You as a producer you respond to the veracity of the film.
One way to assess the sustainability of the battle in.
It is to examine his financial situation.
The second is to look at his situation in life.
Is there alcoholism or intense stress?
It is important to assess the opponent's forces.
Is the skeletons in your closet? Has he done this before?
Do you need this time private detective services.
Or perhaps a phone or e-mail hackers?
These services are bought and sold everywhere.
With hundreds of millions of dollars of the company will keep its reputation,.
A few million worth investing in a campaign.
Gertten bananas! Spread lies.
The arguments prove the reality of the movie.
Financial situation indicates that wg film is desperate.
It is a little naive to think.
That the attack on the multinational attack.
Lead to some sort of confrontation.
I do not have connections to Dole,.
But I am opposed to such Gertten instructors publicity stunts.
Dole spends millions of brand polishing.
Then you're going to stain it.
What do you think about the following?
You as a producer you respond to the veracity of the film.
Good luck with firm financial matters!
The letter was addressed to me,.
But really it was intended to frederick,.
In particular, it contained anger.
I'm mostly shawls, when I did not understand well, you own.
I would not have to worry if I would just discard Frederick.
Frederick said that they can pull out of this, if I want to.
Yes, he would do on my own.
How are you, Margaret? - Well, how about yourself?
Alan adapted to be back in Los Angeles at the time.
How could I look at myself in the eye if I were to leave the ship now?
I just can not do that.
We did a movie together and we will continue together until the end.
Lincoln, whether the counterparty reply to you.
Nothing dangerous or unexpected?
No, it's just an action play.
We decided to respond by striking back.
We challenge the right of Dole.
The limitation of the right to freedom of expression through the story.
We wished us a favorable decision as soon as possible.
Here, frederick Gertten Sweden.
I have some exciting news. Is Lincoln 's New?
He is in fact the law to take care of juttuasi.
Hi, Richard. Fredrik here in Sweden. - Hey!
Dole gave me a call.
She was the assistant Michael Carter.
Carter wants to come to Sweden to meet with me.
Interesting. Carter is Dole's lawyer.
It was he who praised the leaves of the dole will challenge us to court.
That's interesting.
Perhaps the dole trying to buy you before you raise the action.
What is the price? - I do not know. It is a difficult question.
The agreement is likely to mean a ban on the film distribution.
Dole is most important to prevent the presentation of the film. - It is clear.
Keep in mind that their lawyer was not allowed to speak with you.
Without my permission, and entomology.
I was wondering why carter wanted to come and see me.
He would offer reconciliation?
Stop the dole brutality?
Someone days to get the carter was in the local newspaper website,.
And his message was very clear.
He loses the case.
I wrote a story sydsvenskaniin.
Then I got an email, which offered a contact.
Dole's lawyer, Michael Carter.
Ol late in the evening.
I waited for his plane landing in Los Angeles,.
So she can get the phone.
I called him and we talked for about 40 minutes.
He was really nice and I like Swedish, -.
As had been working at Securitas.
He felt the Swedish culture and knew how little Swedish. Another
He said the decision to bring an action to have been difficult,.
For he knew it would bring bad publicity.
He still can not just stand by.
The company's reputation for black out.
Carter's view, a broad - leaf scribbling turns against you.
He said the time directly, you do not have opportunities,.
And the fact that the dole was correct.
Provides Gertten fight, but I know he negligible.
The supplier, it was delicious quote.
Take a look at how the challenge has brought him publicity.
Now he is on TV and all over the place.
Gertten does not help the matter by doing so.
He urges people to boycott the Dole products.
I was hoping to finish his senses, but it is not the case.
Instead, he's going to fight back. Tapelkoon ago.
A few days later I found a blog online.
Local blogger had been following our meeting.
He told how he ordered a fast food place fruit salad.
The blog has no ads and earn money with it.
I'm only interested in politics.
At the time when the document was controversy,.
I went to a nerd with a friend of the city.
Computer Shops on a discovery tour.
We got hungry and decided to go to MAX.
It is a Swedish company, and the burgers are good.
I ordered a fruit salad instead of French.
I picked up the package in my hand and saw that it said dole.
I was like, what the hell is that?
I said, cashier girl, I do not want to eat I products.
However, I took a cell phone picture of the jar.
At home I wrote a message to Max.
I asked how environmentally conscious profiled max.
Can not sell something as unethical as I am a fruit salad.
Alfonso referred to the film, and the right thing.
I was not aware of the whole thing, so I study it online.
I also asked the marketing people do not look into it.
During this time, a few other customer asked us the same thing.
We studied the case, and it does not feel good to us.
We asked for an explanation dolelta, -.
But the Swedish market pushed the issue for Americans,.
And they, in turn, will never be answered.
We decided to simply stop selling the product immediately.
Max's communications manager said to me,.
They talked, and I finished with the co-operation.
Pan got the answer on my website,.
And I attached the picture of fruit salad and a ban on the mark.
That's what it is, then the circus began.
In the morning, then played a journalist,.
Even though we were not informed of this matter in any way.
He told me that he has read the blog of our decision.
I answered his questions, and I thought about it after that.
Couple of hours to get the phone rang constantly.
Reporters from all over the Swedish began to strum.
Large newspapers took up the story.
Suddenly we were in the financial section of the cultural pages instead of.
And the financial pages lies the power.
Then I came across a block trade in cheese.
The parliamentary representative Luciano Astudillo.
He had read about the battle and asked if he could be of help.
I said that would be great to look like a movie parliamentary representatives.
Luciano is a social democrat,.
So I called the Moderates.
And I suggested to him the same thing.
Good morning! You look stylish. - Good that even one of us.
Dole and Frederick the dispute between the Gertten began,.
When the film was chosen Gertten.
Los Angeles Film Festival's competition series in June.
It is, however, closed tenders,.
When the dole threatened the organizers the right to visit.
The film was still,.
And in July the director and the company have the right to challenge.
Now, therefore, the film shows the Reichstag representatives.
Why do film sets, Luciano Astudillo?
Basically, it is the right of authors to describe the events.
We would like to support the filmmakers right here.
It's about freedom of speech. - Yes.
When politics and economics will be cross-border,.
Freedom of speech must be it, too.
We should have the right to document important events.
What if the dole to be successful in their intentions?
How it would have a devastating impact on the whole world,.
If the film-makers or suppliers would not be able to describe the events?
How can we no longer require anyone held accountable?
We will consider with my colleagues Astudillo, what we could do.
For us, it was quite clear,.
That if the film can not be produced anywhere in the world,.
It is presented here.
What movie presentation here mean to you?
I am on the day of the state and the representatives of the initiative extremely proud of.
It says that the Swedish freedom of speech is an important issue.
It's great that it can foster this cross-party.
I have not been to the state before the day in the house.
At first I was excited, but then I was afraid of being disappointed,.
If you came here only a few journalists and politicians.
I saw you on TV. - 's Great that you could come.
Nice to see you again.
This is Margarete, which has also received the challenge.
The participants, however, was a lovely lot!
It's great that so many people have come to the site.
This is about freedom of speech, which is a global issue.
Freedom of speech is always under attack, every moment, everywhere in the world.
Therefore, in such cases as clear as day to respond.
It is a Democratic politician's most important tasks.
It is said that the films are at their best movie theater,.
But it is great to be able to film the Swedish Parliament House.
I am extremely proud of this and I really hope.
That the output signal from sweden.
I can also be reached on the other side of the world.
The idea of freedom of speech is that it belongs to everyone.
It is one of the bad guys.
It belongs to those who want to eliminate freedom of speech.
In Sweden, the freedom of expression is a very ancient origins of the law.
Already in 1766 a law was passed.
Speech, thought and opinion, freedom of the formation.
We will continue to Machete attacks.
We have eaten them hard, and they bleed.
Now sharpen a large machete, which becomes sharper,.
And they know it.
How do I go from here?
How to proceed in your case?
As well as they do now, we will buy new actions.
This is a war, and war is long.
It must be very patient.
The hall was dark, and perhaps a comfortable,.
But the popcorn missing,.
When the bananas! Were presented today at the Swedish Parliament House.
Piittaako dole day, however, the state representatives thoughts?
The film was made in Europe and mainly in a Swedish -based resources.
It is outrageous that other countries lack of freedom of speech.
Take on the elements to justice.
It is important that in addition to signing the petition.
We will ensure the dissemination of the film in Sweden, and we will be presenting it.
I hope as many joins in the appeal,.
By the mats and I have waited for today set in motion.
We hope as many parliamentary representative signature.
We call it dolea to abandon the action.
Gertten support to the right than the left.
After the show, we got the support of all parties.
Almost all parliamentary representatives signed the petition, -.
Where dolea required to give up the action.
In the worst case, such a generated global model,.
Where governments, companies or people to challenge the critics right.
We do not want the kind of development to Swedish.
Dole's public relations office was activated further.
It took me to contact each of the interviewees ry in the supplier.
And approached the letter of parliamentary representatives.
What do you think you received a letter?
It would have made me most,.
If it would have cleared things up, which is accused of dolea movie.
At first, the letters did frighten and provoke people,.
But when they found out the other receiving the same,.
The atmosphere changed.
The letters started to become a joke.
Can I have a copy of the letter? - Without a doubt.
Who has signed? - Michael carter dole States.
The courier brought it a few days ago.
It is said that the dole strongly supports freedom of expression,.
And the rest of the letter is frederick Gertten slander.
Authors chose to ignore the truth, misrepresent the film.
Dole's campaign reacted aggressive tone.
In politics, it is always better to tell my argument.
Like black paint other.
Gertten is to defend freedom of expression.
Maybe we can get this thing a comma after the letter dolelta.
Yesterday I found my own e-mail box.
Dolea should hear to understand, and the film tell the truth.
Since the spring touring bananas! Today the Swedish premiere.
Bananas! - Need we say more?
We know how they tried to stop the presentation in Los Angeles.
It has got a huge amount of advance publicity.
It has been seen in Parliament House and discussed.
It spreads surprisingly many copies of,.
So viewers can have a lot already in theaters.
It is a decent thriller lawyers, a bit like Philadelphia.
How many of you let the sun? - Four. It is a very good documentary.
Week day the state of the house after the show is a Swedish premiere.
We get a tremendous amount of support.
We do not know any more how to react dole,.
But this is a great moment for us, which we enjoyed really.
Most of the text messages read simply :
Good Luck! Keep up the fight!
Karin Gothenburg by asking the countries in which the film is shown.
Does it present in the United States? - We do not know yet.
We will not allow themselves to be intimidated Dole,.
But the journey is just beginning, and we do not know how it will end.
What would be the worst outcome?
I have decided not to waste any energy pondering it.
It's what dole wants us to do.
Now it is better to present the film, viewers meet and talk about the issue.
Thus, we all dolelta we ask : what the heck are you doing?
All of a sudden people are talking about the banana workers' treatment.
And freedom of expression.
Shopping customers complained that they did not want Dole bananas.
Bananas are among the sales of products,.
So the stores held her meetings.
They feel the pressure on his neck.
We follow the discussion from day to day.
The issue received new dimensions in July of action.
The transaction is dolelta negotiations with the proceedings.
We asked the dole europea to come to the meeting.
Let you know about our customers a huge reaction.
And the fact that we do not accept claims by victims.
Finally, pressure was on and I will dole.
Me and my new friend of a politician -.
We called the major food chains to meet the Reichstag to the house.
Two hours prior to the meeting, reporters began to strum.
Dole had given up the action.
Dole today announced suddenly.
Withdrew its action against Frederick the Gertten.
David defeated Goliath.
The banana giant Dole discontinued the proceedings against Frederick the Gertten.
Dole cancels the action against the documentarist.
This is fantastic.
Although we are only a small Swedish company,.
And the dole is a billion-dollar American company,.
We have been able to tell what is right and what is wrong.
We are delighted with this, but the air is still a lot of questions.
We have not yet talked with the lawyers.
We have only seen the Dole press release.
We played the Dole representative.
Swedish reactions and a strong concern for really touched us.
We felt it was important to tell the people,.
That we respect the freedom of expression.
This is the way it looks.
It was fantastic to see how the movie will be supported.
The same is unlikely to happen in Canada.
I was encouraged to follow it far from here,.
And at the same time frustrating to know that if the same would happen here,.
Things could be subject to change.
When you face a really severe pressure,.
Familiar with ease himself small.
Then the need for friends.
They have received. I have been supported by the very great.
How much is the toll on the forces?
We got our first letter dolelta 8 May.
It's been more than five months.
During this time, I do not have any days off.
Does this work in the future? - I do not think so.
I was afraid that if we would lose,.
Nor are the other would not dare anymore to explore large companies.
Therefore, it was important to win this thing.
Profit is a good sign for people who want to make movies.
Dolessa may be calculated incorrectly.
Their technique might have to bite very well.
U.S. newspapers with a.
But in Scandinavia it had the opposite effect.
There's viewed with suspicion the American company,.
That the use of such methods.
Now I feel a lot better to be a film director.
The film will tour the world, and so I do.
I know, however, that the war with Dole's not over yet.
Charity Gala attendees glittering on the red carpet,.
When ex - President Gorbachev and activist Bob Geldof.
Welcome you.
This is happening only in Berlin.
This is the ninth Cinema for Peace event.
Although Leonardo DiCaprio girl friends gets a lot of attention,.
Gala, focus on films such as bananas!.
The film after seeing the Germans should ask their retailers.
How their own banana or tomato is grown.
The banana company tried to stop displaying this document,.
That should startle the consumers.
What were celebrated as winners, but it seems wrong.
The film was presented in Europe, but not in the United States.
Dole was smartly giving up the action -.
Before the court decision.
This meant that the dole was able to challenge us again.
That in turn means the risk,.
Which is why the film did not get the insurance distribution.
The only way to get it was to win the dole distribution law.
Hello! What to Los Angeles are you?
Here is as sunny as ever.
All want to know how the morning went.
The morning was all in all a disappointment.
The judge has referred a case to 24.6. Until now.
What! - As he has done.
In the background is I guess the idea -.
When the application has been withdrawn, so what's errand no longer is.
I told that to us it makes a lot of matter,.
As the situation to prevent the dissemination of the film.
For us it is important that the matter can no longer bring a new action.
Judge Dow replied only,.
Perhaps, that the parties should talk about reconciliation.
The fact is that the story is no longer in your power.
We do not have a choice.
Dole has reached its destination, and shut your mouth.
God, this will never end. I imagined this to be over.
Even if you win the case,.
Dole appeal to a higher court.
That would mean at least a year of additional delay.
Dole could also pay for warranties,.
In which case it does not have to pay court costs immediately.
Although we would win in June,.
This thing is not over yet for a long time.
All right.
In general, I admire very much the legal system,.
But today does not seem to like it.
Also in June the hearing was canceled.
Plagued has been going on for over a year.
In late August, michael carter asked us to abandon the action.
He is ready to come to Sweden to negotiate an agreement,.
If you just cut a movie a few points.
These guys do not ever give up.
They do not give up, even know that they are wrong.
This thing is not over yet for a long time.
In two recent reading dole made ??it clear.
It does not agree to compensation.
No one knows when this will end the litigation.
Half years, Lincoln has become like a brother to me.
Here is your thing.
So all of this, so that I could make movies.
Here are the juttuusi Statements.
Self- defense of the law is not a cheap thing.
Two months later, on my way to the film festival.
On the same day lincoln face Dole in court in Los Angeles.
This is the moment we've been waiting for.
I was really excited.
Initial Decision is exactly the way I wanted.
It is a point that sums up everything perfectly.
Watching a movie is not supported by Dole 's arguments about it.
That's what we have experienced.
The judge ruled Edelman couple of times to the sidelines,.
Thats what movie are you talking about.
Edelmann just went on and on,.
Until the judge said that, now, this should suffice.
The filmmakers won a libel case brought by Dole.
Dole was ordered to pay for freedom of speech 200 story $ 000.
Dole 200 $ 000 contribution to the film story.
I did not think I could read the legal text with a smile,.
But this is a complete victory for us.
The big boys are gone.
Now we can present the film in the United States.
At least I hope, because those guys can not ever be sure.
Lincoln wrote a few days later :
Fredrik and Margarita, sit firmly for sure?
Dole gave me a call today.
The caller was not a lawyer, but the financial department.
He made only one question: where the money is sent.
It's over. Dole did not choose the verdict.
We won.
Dole's action is based on allegations that the juan dominguez was a fraud and a traitor.
In March 2011, California Bar Association set aside the doubts connected to Dominguez.
I returned to Nicaragua to show the film for the workers.
Dole had spent millions to silence this story.
These stories of poverty and injustice -.
I have to tell you again and again.
It was very good to me, and can you guess why?
Because it told the truth, and the truth can never be silenced.
Gibraltar associates. - Can I get John Proctor.
Just a second, I connect.
This guy took us to every Swedish supplier,.
Who interviewed me, I'm under attack.
Hey, John! Here, frederick Gertten, bananas! - Filmmaker.
Good morning. How are you? - Very good.
I would like to film this evening here in Washington.
I read it in the Washington Post.
You are welcome to take a look at it if you can.
Thank you for the invitation, but I have agreed to relocate.
I read all of the articles of course, if it is written in the press.
Tell me you'll meet me now that I'm here?
I beg your pardon?
Tell me you'll meet me now that I'm here?
That's a big deal.
Here, the distances are so short. - True.
Produce. I do not know.
I do not know what we were talking about really.
I appreciate very much indeed for this call and the offer.
I will get back to you. - Done so.
And good luck tonight. - Thank you.